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Old-fashioned
culinary skills combined with high-tech baking methods are putting
a Lynn breadmaking company on the fast track to success.
These
days, bread isn't the only thing rising at Traditional Breads. Sales
are up 30 percent over last year at the commercial bakery in the
historic Lydia Pinkham Building on Western Avenue.
Fitzroy
Alexander, owner of Traditional Breads, has forecasted a 50 percent
growth for the company next year.
That's
a lot of dough for a startup business.
"I
don't think I sell breads better than the other guys," said
Alexander. "I'm just creating opportunities for my employees.
Every single human being wants to be a part of something and share
a common goal."
In
order to meet a growing demand for its products, the four-year-old
business recently annexed an additional 3,000-square-foot operation
on the first floor.
Alexander
founded Traditional Breads in 1999 with a staff of two. The roster
of employees has since grown to 25.
"Lynn
offers a great environment for the entrepreneurial community, and
we have to continue to be aware of their needs as they grow and
expand," said Mayor Edward J. Clancy, upon learning of the
company's success and its optimistic business forecast. "We
must keep small businesses here in the city."
Traditional
Breads bakes an array of products, selling to companies such as
Stop & Shop, BJ's Wholesale Club and Market Basket. The ever-expanding
product line includes sandwich and dinner rolls, loaves, ciabattas,
foccacias, boules, breadsticks and custom breads.
Each
product is made wit all-natural ingredients and no preservatives.
The company utilizes a special blast-freezing procedure call parbaking
that allows breads to remain fresh for up to nine months when refrigerated.
"If
you are a restaurant owner, parbaking gives you flexibility. It's
fool proof," said Alexander.
The
proud owner has continued to seek innovation form within the company
and from the outside. "I'm always trying out new recipes,"
he said. "I go to Europe a few times a year to sample the new
tastes and look at the new equipment."
A
Medford resident, Alexander immigrated to the Boston area from Grenada
in 1980 when he was 17. He spent his first five years in the U.S.
living in a commune in Cambridge where members practiced transcendental
meditation and ran a bakery to support their lifestyle.
Alexander
began working at the bakery as a dishwasher and over a five-year
period of promotions and hard work, learned what it took to be successful
in the baking industry.
At
22, he left the commune and with the support of 15 partners started
a new bakery called Signature Breads. The company grew to a staff
of 300 under Alexander's watch. The business was sold to Hazelwood
Farms in 1998 and is currently owned by Pillsbury.
Alexander
wanted to keep on baking and used funds from Signature's sale to
start his own bakery a year later.
The
entrepreneur has found that running Traditional Breads is a different
experience now that he is sole owner. "This company can grow
at its own pace," he said. "There's no pressure. You can
come in here and have fun because there are no partners."
Alexander
believes his success lies in his employees, and insists they are
a part of his family. Like himself, most of them were not born in
the U.S.
"They
understand that they have to do whatever it takes to be successful,
because they always have a family to feed back home (in their native
country)," he said.
"My
employees are the ones who make the business happen. You need a
product, but you also need people who believe in your product."
Hello
Dasilva, production manager at Traditional Breads, has been working
with Alexander for 18 years. "The business is like a family,"
he said. "We come in here and see the same faces everyday.
We laugh and sometimes make mistakes. We work and play together.
When you love what you are doing you will always do better.
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